Users will soon have a updated setting that permits them to lessen the amount of AI-created media appearing in their timelines. This move comes as the platform revealed that it now features more than 1 bn AI videos.
Trial and Implementation
The update is undergoing trials over the next few weeks before a global rollout. This advancement aligns with a increase in AI-generated material, fueled by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly 10% of the fastest-growing video streams on a competing service exclusively feature AI-generated videos. A large amount of this output is deemed mass-produced AI material, a term for inferior, factory-style content that is frequently nonsensical or bizarre.
Our research shows that numerous viewers enjoy content created using AI tools, including digital art to science explainers, and we want to give people the ability to adjust the amount of that, based on their own choices,” commented a company executive.
Scale of AI Content
TikTok announced that there are presently 1.3bn videos on its network labeled as artificially created. In total, over 100 million pieces of content are added to the service daily, making AI content a limited part of its overall inventory.
How to Adjust Settings
Viewers will be in a position to decrease or raise the volume of AI content they see by accessing the topic control option in the platform and selecting AI-made media. Other topics that currently be adjusted under the setting include news, clothing, beauty, and dance.
Content Labeling and Policies
The platform’s rules oblige creators to label lifelike AI-made content, and it bans dangerous fake videos of well-known individuals or crisis events. Any realistic artificial content that is unmarked can be deleted under its community policies.
In addition, the service will now attach an “AI-made” label to content created with its own AI tools, or identified by an industry-wide initiative for spotting AI-generated material. This action is aimed to stop users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The company is furthermore establishing a $2 million awareness program for specialists and institutions to create informative material about using AI responsibly. This project will assist educational bodies focused on educating coding and technology.
Platform Protection
The platform has supported its moderation strategy, during discussion over plans to cut jobs for a large number of review team members in the United Kingdom. TikTok is set to reduce a significant number of roles in its trust and safety division in its British office, with worker representatives and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A company official explained that people-led review would remain essential, but automated tools can shield workers by filtering out the most harmful content ahead of it gets reviewed by humans. The company reported a notable drop in disturbing and violent content reviewed by safety staff over the past year due to reliance on its AI tools.
It is vital to integrate staff and AI to ensure user safety,” she said. “We’ll have staff as part of that process, but we further consider it’s highly necessary to reduce exposure to dangerous material as swiftly, which is why a significant AI assistance is proving valuable operate efficiently.”
